FOOD NETWORK | BROADCAST

Digital transformation for a global culinary brand

Digital strategy, design & custom Laravel development to deliver a fast, intuitive and content-rich recipe platform for Food Network UK.

Services

  • Strategy
  • UI/UX Design
  • Custom Laravel Development
  • SEO Forensics
  • Content Consultancy
  • Hosting & Infrastructure
  • Backlink Recovery

Testimonial

  • We’ve built a great relationship with the team at Scout over a number of years. They consistently deliver innovative ideas, thought-provoking content and exceptional products. Whether we’re working on long term campaigns or bespoke content features with tight deadlines, Scout have delivered time and again.

    Rebecca Diver Phillips

    Vice President Marketing | Warner Bros. Discovery

Results

The new Food Network UK platform delivered an immediate turnaround in both visibility and engagement, revitalising performance across every key metric. Key results include:

  • 290% increase in organic traffic following relaunch
  • 73% increase in time on site
  • 61% uplift in pageviews per user
  • Restored SEO visibility after traffic collapsed from previous migrations
  • Opened access to 15,000+ recipes, making content easier to find and explore

The Brief

Over the past decade, the official website of Food Network UK had been rebuilt several times by different technical teams as the brand moved between corporate owners. This left the site with an unwieldy codebase, confusing structure, and unclear product goals. Content was buried in an unstructured database, metadata was underused, and broken redirects undermined years of accumulated search equity. Poorly managed SEO migrations compounded the problem, resulting in a significant loss of organic search traffic.

Faced with this complex scenario, the client needed more than just a new site — they needed a strategic partner to redefine their digital presence, undertake a forensic SEO audit, and open new opportunities for growth. The challenge was to deliver a complete rebuild that restored SEO performance, made 15,000+ recipes discoverable, and provided editorial teams with tools to manage content efficiently.

The Solution

Scout approached the rebuild of Food Network UK with a strategy-first mindset, ensuring the new site addressed both immediate technical issues and the brand’s long-term digital goals. The result was a complete redesign and redevelopment, built for speed, scalability, and content discoverability.

  • Custom Platform Build: Custom Laravel-build designed to be fast, responsive, and flexible, with clean code and scalability for future growth.
  • Structured Recipe Database: Hierarchical taxonomy by meal, food type, and themes, making recipes easier to browse & search.
  • Collections Generator: Flexible template for creating highly targeted recipe groupings, boosting long-tail search.
  • SEO-First Build: Technical SEO best practices, schema markup, semantic HTML, optimised metadata, redirects, and recovery of high-value lost URLs.
  • Bespoke CMS: Clean, intuitive interface giving full control over recipes, collections, competitions, metadata, and scheduling.
  • Forensic SEO Audit: forensic review of the domain’s history and SEO profile, analysing previous site versions to map thousands of historic URLs and reclaim high-quality inbound links.
  • Search & Discovery: Algolia-powered search with filters and autocomplete.
  • Integrations: Discovery+ video API, live TV listings, competitions, and social feeds.
  • Editorial Automation: Automated homepage updates and TV listings, freeing staff to focus on content quality.
  • AdTech: advanced AdTech solution, including prebid, Google Ad Manager and third-party integrations, ensuring advertising performance was fully optimised.

 

The Outcome

The relaunch of Food Network UK transformed performance across every major metric. What had been a platform facing significant challenges, became a fast, content-rich hub optimised for both users and search engines. The site became faster, more intuitive, and significantly more effective at unlocking the value of its vast recipe library.

  • Dramatically improved user journeys with faster load speeds and richer discovery features.
  • Boosted engagement metrics, with users spending more time on site and exploring more recipes per visit.
  • Advanced caching and server-side rendering ensure pages load quickly, while streamlined navigation and improved search functionality make it easy for users to explore a library of nearly 15,000 recipes.
  • Transformed editorial workflows, making content updates and campaign launches quicker and easier.
  • Positioned Food Network UK as a high-performing digital platform aligned with Warner Bros. Discovery’s wider global strategy.

This fresh, high-performing website not only improved user experience and content management but also rebuilt SEO credibility to create a strong foundation for growth. The platform is also positioned to support wider business goals, providing strong visibility for the client’s discovery+ VOD service.

Key Features

  • Digital Strategy & Consultancy
  • Audience Modelling
  • Data Analysis
  • UI/UX design
  • Content Consultancy
  • Sitemap & Structure Design
  • Custom Web / CMS Development Utilising Laravel Framework
  • Enterprise AdTech Integration
  • Historical Backlink Recovery
  • Maintenance, Support & Optimisation
  • SEO Forensic Research & Analysis
  • Technical SEO

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